Trends to Define 2024

Sustainability, Comfort, and Timelessness

As we dive into 2024, Scandinavian design continues to evolve, blending traditional principles with modern design ethos. 

Wellness Takes Center Stage   

Scandinavian design has always emphasised simplicity and functionality, and in 2024, a new focus on wellness is re-emerging. I expect to see renewed popularity for organic shapes, inspired by the 1960s & 70s, that prioritise comfort through soft form and inviting materials. 

New Works sofas and armchairs are so reminiscent of these eras.

Soft shapes and curves define the New Works range in 2024

Kvadrat’s Innovations

It is a given that the design community will see increased focus on sustainability, and creating more environmentally conscious products. Kvadrat’s new recycled textile range

Rumor, designed by Bertjan Pot, is a knitted textile crafted from 72% post-consumer recycled polyester and combined with wool for extra durability.

‘To design Rumor, Bertjan Pot converted an image into a set of randomly arranged pixels in four different colours, using the ‘diffusion dither’ tool on photo editing software. Subsequently, through a process of extensive, hands-on experimentation with colours and pattern scaling, he translated this design into a knitted textile.’ – Kvadrat 

From recycled textiles to biodegradable options, the Scandinavian design industry is pushing boundaries. A prevalence of take-back schemes, reselling initiatives, and innovative ways to address the waste problem are becoming integral to the Scandinavian design ethos.

Rumor from Kvadrat, designed by Bertjan Pot

In a nod to sustainability, I’m excited to see the continued love for Mid-Century furniture. Living in Los Angeles, the Modern design movement is ever prevalent. The Danes have much to contribute to this with their classic, clean and timeless furniture designs. 

Investing in Mid-century Modern is a way to rediscover the charm of the era and contribute to a more sustainable future.

The Round Chair by Hans J Wegner

Salvaging value

An often-overlooked aspect of design, reupholstery is gaining attention for its potential to breathe new life into beloved pieces. It’s not only a way to be creative but also a sustainable choice, reducing the need for new materials and minimising waste. Artist Nina K Ekman, slavages disused fabrics and upholstery pieces to create her inspiring art works which were part of the Past Present Future exhibitions I curated during 2023.

Nina K Ekman's sculptures salvage fabrics and upholstery to create tactile sculptures

Responsible Wood sourcing

Sustainable Commitments from Carl Hansen & Søn and Montana Furniture:

Two of the Studio Haslund partners are continuing their work in sourcing from responsible forests. Carl Hansen is FSC Certified, and Montana Furniture is PEFC certified – both globally recognised certifications for responsible wood forestry and sourcing.

Montana is PEFC certified - a responsible wood sourcing certificate
Carl Hansen & Søn are FSC Certified, sourcing 90% of their wood from certified forests

In 2024, Scandinavian design is more than just aesthetics; it’s a commitment to sustainability, wellness, and the timeless appeal of thoughtful craftsmanship.