During these recent weeks, as well as catching up with my family and friends and all my favourite design destinations here in London, I have been working behind the scenes on the re-brand and direction of Studio Haslund in Los Angeles. Covid and Green Card applications seem a distant memory now but they certainly took a 2 year chunk out of my ability to restart the business that I left in London. ‘Scandinavian Style, Curated Space’ is the basis for the rebrand of Studio Haslund. It is a pivotal moment in my business, and I am excited to finally be able to offer interior services and a curated collection, focused on bringing the awareness of Scandinavian interiors to LA.
When I relocated to the United States I knew that the California market would be well suited to Scandinavian interior style. I am passionate about expanding the awareness of Scandinavian design from the Mid Century Modern classics, to the new and emerging Danish designers. Within California, there is a deep respect for Mid Century Modern Design – It was after all, the home of Charles & Ray Eames.
The beautiful collections that I partnered with for Past Present Future feature on my soon to be launched online curated store. These are Copenhagen design houses, New Works, Louise Roe, one of the great classic ‘grandfathers’ of Danish design Carl Hansen, and artist Nina K Ekman.
I am looking forward to sharing a collection which I believe is representative of the merging of Californian and Danish lifestyles – where a feeling of ‘hygge’ and relaxation come together in beautiful settings that exude elegance, but embrace the casual and lively spirit of LA.